Factual Copy is more Effective Guaranteed

It is a quick tip day today and it looks at believability in marketing messages.

When developing your marketing material and/or advertising copy never assume people believe the information you claim.

You need to back-up all your claims with indisputable evidence factual copy wins every time over airy fairy claims.

For example, you could include-:
Testimonials
Expert Endorsements
Third party tests or studies
Strong guarantees
A list of customers, pictures of customers, etc…

Doing this builds your credibility and trust with potential customers.