Ten High Impact Words

Below is a list of 10 High Impact Words to use when selling your products/services I have used the word ad for the sake of the article but it is really for any ads, direct mail pieces, email signatures etc… that you can think of they are words to use in all marketing material.

1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.


2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.


3. Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.


4. Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc…


5. Use the word "testimonial" in your ad. People want to see believable proof before they buy your product/service. It should be reputable and specific proof.


6. Use the word "discount/sale" in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers; get one free offers, etc…


7. Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc…


8. Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.


9. Use the word "important" in your ad. People do not want to miss important information that could affect their life. People will stop and take notice.


10. Use the word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc…

If any one is looking for advertisements, direct mail pieces or web content to be professionally written D.Y.B Strategies can create it for you. We take the hassle out of writing your own material, save you time and create more money for you with higher response rates. If this would be of interest contact me laura@dybstrategies.com

By the way if you liked this article and wat to be updated with the freshest content subscribe to our feed http://feeds.feedburner.com/CopywriteYourWayToSuccess

Be your best!

Laura
Marketing Freak
D.Y.B Strategies
http://www.dybstrategies.com
Want help to create the life you want visit http://buildyourwealth.successuniversity.com

Subscribe to our Feed

Want to know when the latest freshest profit pulling content has been added to the 'Copywrite your way to Success' BLOG.

You now can subscribe to our feed by clicking on this link http://feeds.feedburner.com/CopywriteYourWayToSuccess

Those who win the game of business are those who stay at the forefront and learn new ideas, new techniques and new knowledge.

What better way to win than a subscription to us, one idea can change your advertising which can change your business.

My favourite saying is 'Life Happens in a Moment' so don't miss another moment of our great content.

BLOG STATS as of September 10th
- Created July 31st 2005
- 18 Posts
- 14 links to other useful Websites

The moneys in the words

I have been doing copywriting as part of my service range at D.Y.B Strategies (http://www.dybstrategies.com/) since its creation in early 2004; I have recently decided to focus heavily on this area and decided to take ‘Michael Masterson’s Six Figure Copywriting Course’.

Copywriting as we discuss in this BLOG supports the sales and marketing process by using words to create a need, want or desire for our products and services.

Some say direct marketing and copywriting no longer works? Is this true or is it just not done properly. Perhaps the power of this medium is simply misunderstood.

Am I simply wasting my time on an art form lost to the world?

I think not.

If we look at why it works this is best demonstrated by examples of a book I am reading as part of my studies that is compiled full of the 50 best direct marketing letters ever written (American Writers and Artists Institute Hall of Fame) and these letters alone have generated billions and billions in revenues and success for the companies who commissioned the pieces to be developed.

The letters vary from pieces done in the early stages of the 20th Century era through to gems of the era that is the 21st Century.

Did you know that one letter used by The Wall Street Journal was responsible for over $1 billion in sales alone?

Awful looking websites pull in dozens upon dozens of sales over some of their slick counterparts simply because the marketing message and sales pitch is strong and convincing.

I will actually post some websites in future entries that I think have some powerful copy so you can review them for yourself.

Sales Success is due to powerful Copywriting.

Is copywriting a natural ability that some have the mystical power whilst others simply do not? I would say not.

It is because I believe there is nothing mystical about it (Although I did admittedly have some natural ability) I chose to do a course because I believe strongly in the power of education and learning (not necessarily in a university/college hall setting) but from people who have made the mistakes and paved the way previously so your development and growth prospects come up to speed a lot quicker than attempting to do it by yourself. I have however also learnt a lot from doing it myself and spending countless hours reading web site after website, book after book and most importantly writing and testing works out in my own business and then my clients businesses.

The fact is powerful copy does work, mediocre copy can work a little not a lot and dreadful copy simply will not work. That is not to say there are not hits and misses and things such as targeting the right people etc… that can improve your chances or hurt them.

If you do not have the time or inclination to put into learning all the skills necessary to produce great copy I recommend that you make an investment of a skilled writer to craft your direct mail pieces, brochures, websites etc… for you because when you have something that works it is gold.

If you feel you can not really afford this investment then take my advice and use the information freely available on the web (such as this BLOG and there are links to other great websites that will help you) to do self learning. Just looking at things that make you want to buy or not buy, the words or phrases that stand out can all help you refine and improve your own efforts.

If you would like us to help you in your efforts email me laura@dybstrategies.com with your project requirements of new pieces or if you want us to perform a review on your current material and suggest improvements it is all a service we can offer.

Start today and believe in the power!

Business Development Knowledge Pool

One thing we know in business is each function supports each other to build a foundation for our success.

A majority of my business is made up of Copywriting projects and I love this side of it but I also do marketing and strategic business consulting. As such I see businesses wanting to focus on one area that they are are good at and leave the rest of the functions up to others to take care of or potentially they ignore what they don't know. This is equivellant of business and professional demise.

So whether you are a business entrepreneur technically competent at your business functions, if you are a entrepreneur who comes in and buys up to grow and sell or you focus on small home based business opportunities, the one thing we all need to know is how everything works together and be armed with knowledge this is your power.

The internet has made researching and learning so much quicker than years gone by but you have to weed through a lot of junk to get to what you need. That is why I created the Business Development Group over at http://finance.groups.yahoo.com/group/drivingyourbusiness/?yguid=216792079 so you can access great tips, books and information on the entire business development function I suggest if you have not had a look over it you visit soon. A little nugget of information may unlock a goldmine in your business.

The other side of business knowledge is learning and modeling success, perhaps if you are ready to further explore how to better build your business and life you may want check out http://buildyourwealth.successuniversity.com

Remember if it is worth doing it is worth doing properly.

See you on the success side!!

Laura Brooke-Smith
Marketing Freak
Visit our homepage http://www.dybstrategies.com