Improve Sales
This BLOG talks a lot about developing the material and the words used to help you sell more...
Let us take a little side step from there for this post and actually look at 5 general ways to make your sales go up.
1.Use testimonials anywhere and everywhere. They will give your business credibility and you'll gain peoples trust. It's important to include the person's full name and location/business with the testimonial.
2.When sales are low and you want to get a quick flow of cashinjected into your business develop a campaign with a deadline to order. Tell people if they order by X date they will get a discount or free bonuses. This will create a sense of urgency so they don'tput off buying. The tip is though it has to be a valuable perceived incentive if you use bonuses. A great way to do this is through cross promotion, get a bonus from an alliance or partner so you both benefit, you from the urgent offer and them from the exposure to your customer base. In doing this your free bonus to your customer soon becomes free or very low cost to your business.
3.Divide your price over a period of time to make it sound less. Offer a payment plan or show the per day price.For example my consulting company D.Y.B Strategies (www.dybstrategies.com) runs business development sessions that will transform your business for "Only $2.60 per day!" that is less than a cup of coffee. Use this tactic in your marketing campaigns a powerful price headline is perfect for grabbing your target audience attention.
4.When using direct marketing use more than one P.S. in your adcopy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.
5.Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or e-books, get coaching and of course keep reading this BLOG ;-)
That is it for today.
Be Your Best!
Laura
PS - Welcome and a sincere Thank you to all new subscribers who have signed up to this BLOG recently I appreciate you letting me into your Inbox and allowing me to share some of your precious time, I hope you enjoy.
Let us take a little side step from there for this post and actually look at 5 general ways to make your sales go up.
1.Use testimonials anywhere and everywhere. They will give your business credibility and you'll gain peoples trust. It's important to include the person's full name and location/business with the testimonial.
2.When sales are low and you want to get a quick flow of cashinjected into your business develop a campaign with a deadline to order. Tell people if they order by X date they will get a discount or free bonuses. This will create a sense of urgency so they don'tput off buying. The tip is though it has to be a valuable perceived incentive if you use bonuses. A great way to do this is through cross promotion, get a bonus from an alliance or partner so you both benefit, you from the urgent offer and them from the exposure to your customer base. In doing this your free bonus to your customer soon becomes free or very low cost to your business.
3.Divide your price over a period of time to make it sound less. Offer a payment plan or show the per day price.For example my consulting company D.Y.B Strategies (www.dybstrategies.com) runs business development sessions that will transform your business for "Only $2.60 per day!" that is less than a cup of coffee. Use this tactic in your marketing campaigns a powerful price headline is perfect for grabbing your target audience attention.
4.When using direct marketing use more than one P.S. in your adcopy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.
5.Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or e-books, get coaching and of course keep reading this BLOG ;-)
That is it for today.
Be Your Best!
Laura
PS - Welcome and a sincere Thank you to all new subscribers who have signed up to this BLOG recently I appreciate you letting me into your Inbox and allowing me to share some of your precious time, I hope you enjoy.
posted by Laura at
1:47 PM
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